![]() ![]() Marketers might balk at the idea of marring otherwise beautifully designed advertisements, informational materials or websites with these ugly codes. Let’s face it – pixelated-looking black and white squares are not particularly pleasing to the eye. Read more about Chinese mobile payments and how they are used for the tourism industry here. QR code payments are not limited to retail, either – in the past year, we’ve heard stories of a bridesmaid wearing a QR code around her neck to accept monetary gifts at a Beijing wedding, as well as QR codes used by beggars and buskers, or cats wearing QR code shirts or collars so that you can purchase your coffee from the feline “staff” at cat cafés. Payments can be made by scanning a QR code at a shop, or by having a shop scan a QR code on your phone to take money from your account. QR codes are used for many purposes in China – for example, a city street might have a display where you can scan the QR code of your local police chief or office – but their most prominent use is for making payments through Alipay or WeChat Pay, which are used everywhere in urban China. QR codes help to leapfrog all of those issues by allowing users to simply scan a code to become connected to a website or social media account. Not all Chinese people are comfortable typing in website names using the Roman alphabet, and many Chinese companies’ URLs use easier-to-remember numbers rather than words written in Pinyin (the Romanized form of Mandarin). WeChat’s built-in QR scanner means that virtually every smartphone user in China already has an app to scan the codes ![]() iPhone cameras finally introduced a built-in QR code reader in 2017, so perhaps this will help QR codes to make a comeback outside of China, if it’s not already too late. WeChat was first released in 2011 and grew in popularity very quickly – now, it completely dominates China’s social media and mobile internet, with over a billion monthly active users. In China, WeChat provides a built-in QR code scanner, and each WeChat user has their own, personal QR code, which can be scanned to add the user as a contact. Outside of China, smartphone users had to download a special app to scan QR codes. How do we explain the popularity of QR codes in China, compared to their lack thereof in the West? From language to aesthetics, here are four significant reasons. They have since become ubiquitous for making payments, finding information, adding contacts, and even accessing local police services. Not so in China, where QR codes where only just starting to take off at that time. But somehow this never came to fruition in the West, with QR codes written off as “dead” by 2012. Please see the list below.When smartphones became popular, it was assumed that QR codes would, too, and that these scannable square barcodes had great potential for sales and marketing. You can also recognize many other barcode symbologies. ![]() Aspose.Total Product Solution Aspose.Words Product Solution Aspose.PDF Product Solution Aspose.Cells Product Solution Aspose.Email Product Solution Aspose.Slides Product Solution Aspose.Imaging Product Solution Aspose.BarCode Product Solution Aspose.Diagram Product Solution Aspose.Tasks Product Solution Aspose.OCR Product Solution Aspose.Note Product Solution Aspose.CAD Product Solution Aspose.3D Product Solution Aspose.HTML Product Solution Aspose.GIS Product Solution Aspose.ZIP Product Solution Aspose.Page Product Solution Aspose.PSD Product Solution Aspose.OMR Product Solution Aspose.SVG Product Solution Aspose.Finance Product Solution Aspose.Font Product Solution Aspose.TeX Product Solution Aspose.PUB Product Solution Aspose.Drawing Product Solution Aspose.Audio Product Solution Aspose.Video Product Solution Aspose.eBook Product Solution ![]()
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